55 Kellogg Insight Him being personally interested in investing in the business area has been helpful, because it has a lot of signaling value. I am not a data scientist, so I also found it was effective to hire a terrific data-science leader with a strong growth mindset who was able to part - ner with me. I think the final thing I will say is that, although I knew it was going to be difficult to address that data-ecosystem problem, I still could not have prepared myself for the amount of change management that we did. Initially, I thought we just needed leadership support. But I came to rec - ognize that that alone was not going to solve the problem, because senior leadership cannot magically snap their fingers and everything will hap - pen. We really have to work with all the layers of the organization, includ - ing the IT team that actually built the application. And that is hard, because you have limited resources and energy. So where do you focus your effort? We constantly asked, “What are a few big things where, if we make a difference there, it will help open people’s eyes to see what consumer analytics is about?” You have to show people how it’s done. Because it has never been done before. Featured Expert Jing Wang, Head of Center for Analytics and Insights at Vanguard Based on insights from Jing Wang