98 Kellogg Insight How Companies Can Mine Online Reviews for Product-Development Gold User-generated content contains valuable consumer insights. You just need the right technique to uncover them. Based on research from Artem Timoshenko

98 Kellogg Insight How Companies Can Mine Online Reviews for Product-Development Gold User-generated content contains valuable consumer insights. You just need the right technique to uncover them. Based on research from Artem Timoshenko