61 Kellogg Insight 2. Visualizations can make it easier to make sense of information. Visualizations allow our brains to process dozens to thousands of num - bers simultaneously. Look at the first grid (with no formatting), and try to pick out whether there are any consistent patterns in the numbers. Now look at the second grid, where the data are visualized through different colors, and see the pattern of high values in the diagonals that you previously missed. Credit: Steven Franconeri Based on insights from Steve Franconeri 72 50 64 18 23 47 48 67 64 87 61 18 40 64 88 15 17 31 78 41 56 87 42 33 63 37 59 15 11 55 30 63 55 48 49 22 22 56 66 61 48 21 79 34 45 84 57 50 21 94 54 12 28 20 94 19 80 37 50 64 54 31 38 74 72 50 64 18 23 47 48 67 64 87 61 18 40 64 88 15 17 31 78 41 56 87 42 33 63 37 59 15 11 55 30 63 55 48 49 22 22 56 66 61 48 21 79 34 45 84 57 50 21 94 54 12 28 20 94 19 80 37 50 64 54 31 38 74
The Marketing Leader's Guide to Analytics and AI Page 60 Page 62