17 Kellogg Insight Based on insights from Kris Hammond How Does AI Fit into Your Business? These technologies can be powerful, but only if you know what problems you want to solve. THE FIRST THING KRIS HAMMOND WANTS busi - ness leaders to know about AI is that AI isn’t a “thing.” Not a single one, anyway. “It’s not a single algorithm, it doesn’t use one kind of data, it’s not even a single functionality,” he says. “Machine intelligence covers a spectrum of functionality, in much the same way as human intelligence covers a spectrum of functionality.”