KELLOGG SCHOOL OF MANAGEMENT DEAN Francesca Cornelli KELLOGG INSIGHT FACULTY DIRECTOR Thomas N. Hubbard EDITOR IN CHIEF Jessica Love SENIOR EDITOR Emily Stone BUSINESS AND ART EDITOR Fred Schmalz RESEARCH EDITOR Jake Smith MARKETING MANAGER Kevin Bailey COPY EDITOR Maja Kos CONTRIBUTING WRITERS Susie Allen, Drew Calvert, Glenn Jeffers, Jessica Love, Fred Schmalz, Emily Stone, Dylan Walsh I LLU S TR ATO RS Will Dinsky, Riley Mann, Michael Meier, Michael Morgenstern, Yevgenia Nayberg, Morgan Ramberg, Lisa Röper KELLOGG EXECUTIVE EDUCATION Gretchen Baker, Genevieve Burke, Sammi Esterman, Michael Peck, Daniel Underriter KELLOGG COMMUNICATIONS Shannon Camperson, Meredith Klein KELLOGG CREATIVE DIGITAL SERVICES Kay Meyer, Sofia Park, Marnie Vosper CONTACT KELLOGG INSIGHT [email protected] SUBSCRIBE TO OUR EMAIL NEWSLETTER kell.gg/subscribe_2020 insight.kellogg.northwestern.edu