124 Kellogg Insight Eric T. Anderson is the Hartmarx professor and former chair of the marketing department at the Kellogg School of Management, as well as director of the Center for Global Marketing Practice. His research interests include analytics, retailing, pricing strategy, innovation, new products, and channel management. He is cowriting a book with Florian Zettelmeyer on analytics and AI for marketing leaders, to be published by McGraw-Hill. Jennifer Cutler is an associate professor of marketing at Kellogg. In her research, she draws on both artificial intelligence and psychology to gain insights about consumers and organizations through the analysis of social-media data. Before becoming an academic, she designed speech-recognition and natural-lan - guage-processing technologies at Microsoft. Steve Franconeri is a professor of psychology at Northwestern University, a pro - fessor of management and organizations at Kellogg (by courtesy), and director of the Northwestern Cognitive Science Program. He leads a team of researchers who explore how leveraging the visual system can help people think, remember, and communicate more efficiently. Brett Gordon is an associate professor of marketing at Kellogg. His research interests include pricing, advertising, promotions, retailing, innovation, and com - petitive strategy. Kris Hammond is the Bill and Cathy Osborn professor of computer science at Northwestern University’s McCormick School. He researches human–machine interaction, context-driven information systems, and artificial intelligence. He is also chief scientist at Narrative Science, a company focused on automatically generating narratives from data. Eric Leininger is a clinical professor of executive education at Kellogg, where he also coleads the school’s Chief Marketing Officer Program. Before coming to Kellogg, he was corporate senior vice president at McDonald’s Corporation. To m O ’ To o l e is a clinical professor of marketing and executive director of the Program for Data Analytics at Kellogg. Before coming to Kellogg, he had several roles at United Airlines, including chief marketing officer, senior vice president, and president, MileagePlus. Featured Faculty and Experts Contributors