125 Kellogg Insight Adam Pah is a clinical assistant professor of management and organizations at Kellogg, as well as a research assistant professor and associate director for NICO (Northwestern Institute on Complex Systems). His research uses statistical and network-based models to understand how social phenomena evolve over time. Mohanbir Sawhney is the McCormick Foundation Chair of Technology and a clinical professor of marketing at Kellogg. He is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. Joel Shapiro is a clinical associate professor of data analytics and academic direc - tor of executive education at Kellogg, with expertise in building organizational data-analytics capabilities. Prior to joining Kellogg, he served as associate dean of academics for Northwestern University’s School of Professional Studies. Inhi Cho Suh is general manager, IBM Watson Customer Engagement. Artem Timoshenko is an assistant professor of marketing at Kellogg. He devel - ops and applies quantitative methods to improve marketing practice and product development. Jing Wang is head of the Center for Analytics and Insights at Vanguard. Florian Zettelmeyer is the Nancy L. Ertle professor of marketing at Kellogg and the current department chair. He also founded and directs the Program on Data Analytics at Kellogg. His research addresses how the information consumers have about firms and the information firms have about consumers affect firm behav - ior. He is cowriting a book with Eric Anderson on analytics and AI for marketing leaders, to be published by McGraw-Hill. Contributors